FCB BRASIL - RIO SPORT CENTER

Iluminata’s complex composition on ‘the sport still leaves in you’ for riosport center.
This particular campaign set as a base for our company ethos, to try and test all methods until we achieve the perfect composition and final product.
We created a 3d scenario, were we locked the camera and lens positions and lighting setup.
The result is a perfect merge of real photo and cg, hard to identify what’s organic or not.
Awards was just the result of such complex job, we won bronze on the wave festival 2013 and was pickup by archive magazine by 200 best digital artists worldwide to name a few.

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  • Agency: FCB Brasil
  • Client: Rio Sport Center